Author Archives: Srdjan

The branding hype

By Srdjan | Published: January 22, 2010
Browsing through the shelves of a local bookstore back home in Belgrade, I noticed one of those dramatic, attention grabbing titles: Branding only works on cattle, by Jonathan Salem Baskin. Despite the fact that for some reason I usually avoid buying books with funny covers, I didn’t think twice before putting this one in the [...]
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Breaking the ice

By Srdjan | Published: January 17, 2010
After almost 10 years online, I recently decided to start writing this little weblog. As getting used to blogging can even further reduce my already heavily reduced free time – I’m not promising a lot of content, especially not in the begining. In any case, despite the intensity of writing it will be good to [...]
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